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PageWednesday, March 14, 2007
The Detroit Pistons announced they have entered into a one-year finance agreement with Esurance, the direct-to-consumer auto insurance company. The partnership will include standard sponsorship elements of television and radio commercial, an interactive Web program, a computer mouse bargain for Pistons fans, and in-arena programming. The agreement also includes an additional generous component. Esurance will contribute $5 for every help the Pistons record this year to the Bikes for Kids program from Variety Children’s Charity. Further financial details of the accord were undisclosed.
“Esurance is quickly making a name for themselves with their commitment to simplifying the tedium of shopping for, buying and managing auto insurance, something we can all relate to in the Motor City,” said Tom Wilson, president and CEO of Palace Sports & activity. “Erin, Esurance’s animated pink-haired pop icon, represents the forward-thinking use of technology that is the Esurance brand. Erin was also the inspiration for this relationship.”
“Esurance is quickly making a name for themselves with their commitment to simplifying the tedium of shopping for, buying and managing auto insurance, something we can all relate to in the Motor City,” said Tom Wilson, president and CEO of Palace Sports & activity. “Erin, Esurance’s animated pink-haired pop icon, represents the forward-thinking use of technology that is the Esurance brand. Erin was also the inspiration for this relationship.”
posted by renaa
@ 1:32 PM
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